Brass reserve-live opt-in. Registers Ryan's audience for the free live training on the Vintage Jewelry ID Method.
Interstitial bump between opt-in and thank-you. Sells the ten real maker sold-comp prices, with a no-thanks decline link either way.
Confirms the free seat, restates the date and time, and sets up what to expect once the training goes live.
The offer page. Sells the real $19.99 a month membership, free shipping, 10% off, and a monthly brooch, self-serve, no call.
Confirms the membership signup and walks through what ships, when, and how the loyalty badge and perks kick in.
Self-resetting expiry countdown, replay video, link into checkout. Catches up anyone who missed the live date.
From the second Ryan's audience registers through 15 minutes before the training goes live. Each email pulls apart one thing collectors get wrong about pricing vintage jewelry, in Ryan's own voice.
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